Turo

Campaigns, OOH, Videos, Email Design System

Standout campaigns for the world’s leading peer-to-peer car-sharing platform: powering Turo’s mission to reinvent rental and unlock independence for all.

Role:
Group Creative Director, DEPT® Agency

DEPT® Team:
Adriana Tudela, Betsy Bailie, Meghan Aguirre, Lauren Bourne, Laura Symcox, Radhika Mohandas, Tobi Adebowale, Olivia Kairu, Robin LeBlanc, Jaber Ahmed, Cam Sharpe, Isabel Titiro, Daria Khazova, Madhu Ravindra, Muhammad Faizan, Uzo Azoba, Finn Sullivan, Dayna Bakhat

Within the design team at DEPT® Agency, we work across a wide range of global creative campaigns for Turo—giving us the opportunity to flex both strategic thinking and creative execution on every brief.

Our work spans everything from CRM email journeys that guide customers along their path to brand campaigns that bring Turo’s mission to life: redefining car rental to unlock independence for everyone.

We’ve delivered OOH billboards in airports and along major US highways, social campaigns, event environments, partnership brand videos, brand blueprint books, and more. No matter the format, our goal is the same: to tap into a human truth that resonates deeply and makes people feel something.

In our first four-month sprint alone, we produced a year’s worth of work and helped refresh Turo’s brand, positioning it as the modern, category-leading company it is today. And we’re only just getting started.